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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest [industry](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) show in Las Vegas high-end jets are enticing buyers with their [streamlined](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) shapes, plush cabins - and significantly, their use of alternative fuels.
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Fuel manufacturers and jetmakers are keen to showcase unique kinds of [air travel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) fuel considered less harmful to the climate, from used cooking oil to the clearly less attractive meat waste.
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Business jet operators, like airline companies, have bowed to environmental pressure on aviation and dedicated to halving carbon [emissions](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) by 2050 [compared](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) with 2005.
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Their hope is that embracing sustainable fuel to suppress emissions could make business jets more appealing to ecologically conscious buyers - especially corporations facing questions over sustainability from [shareholders](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) or green campaign groups.
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The schedule of less contaminating personal jets could likewise spare the rich and well-known the unfavorable publicity experienced by [Britain's Prince](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) Harry and his wife Meghan over a recent personal jet trip to southern France.
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Five jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most current waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 airplane on display are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes [anticipated](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) to be pumped at the show.
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FLIGHT SHAMING
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Private jets [account](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) for less than 0.1% of overall yearly carbon emissions globally, however can give off, on average, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal [charter company](https://pitchbook.com/profiles/company/51278-86) Victor.
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Prince Harry has actually safeguarded his [periodic usage](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) of personal jets to ensure his [household's](https://www.businessnews.com.au/Company/Mission-NewEnergy) safety, and has stated that on the unusual celebrations he does not fly commercially he offsets his emissions.
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But planemakers say events such as the furore over his itinerary have actually included fresh obstacles for an industry currently aiming to justify its contribution to cutting business expenses.
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"Incidents of flight shaming including the use of personal jets are regrettable when you think about that our market has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier [Aviation President](https://www.pinterest.com.au/missionnewenergy/) David Coleal.
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Bombardier thinks increased sustainable fuel use will help the industry make inroads with corporations and wealthy buyers. According to industry data, billionaires only have a 19% service jet ownership rate.
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But even an image makeover - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for going to airplanes - is not likely to please all [critics](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) at the Oct 22-24 luxury jet event.
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Environmentalists and some experts remain [doubtful](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) that biojetfuels, generally mixed 50-50 with kerosene, will make a substantial effect on public understandings about luxury travel.
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"No quantity of [jatropha curcas](https://www.pinterest.com.au/missionnewenergy/) or Brazil-nut fuel can make business jets look eco-friendly," said air travel expert Richard [Aboulafia](https://www.google.com/search?kgmid=/m/0cqd_rb).
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Demand from company jet operators for renewable fuels now far goes beyond supply and their interest might [drive future](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production as much as 150 million gallons by 2022.
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Corporate charter companies and consultants are likewise seeing more interest from customers who want to buy carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet usage study his company just recently completed for a Fortune 500 [business](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/).
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"At the end of the day, I believe that rate, expense per hour, range, speed and performance, that's still the (sales) motorist. But I think people are ending up being more mindful of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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